What is 360° Photography?

360° Photography is a series of still images displayed in a sequence to create a seamless dimensional view of a product. This technology can also be utilized to show movement, functionality and/or any other sequence of images. It is used by many major online retailers (Amazon, Wayfair, etc.). Another common term is “3D” imagery or photography.

42% more likely to purchase

42% of consumers said they would be more likely to purchase from a website offering 360° product views.

32% higher page engagement

Websites that offer a 360° animation feature have 32% higher page visit duration.

50% higher conversion

Websites featuring 360° animation function have 50% higher conversion rates.

Greater omni channel experience

360° imagery simulates the in-store “physical” experience of seeing, touching, experience the product and provides customers the visual information to complete the purchase.