What is 360° Photography?
360° Photography is a series of still images displayed in a sequence to create a seamless dimensional view of a product. This technology can also be utilized to show movement, functionality and/or any other sequence of images. It is used by many major online retailers (Amazon, Wayfair, etc.). Another common term is “3D” imagery or photography.
42% more likely to purchase
42% of consumers said they would be more likely to purchase from a website offering 360° product views.
32% higher page engagement
Websites that offer a 360° animation feature have 32% higher page visit duration.
50% higher conversion
Websites featuring 360° animation function have 50% higher conversion rates.
Greater omni channel experience
360° imagery simulates the in-store “physical” experience of seeing, touching, experience the product and provides customers the visual information to complete the purchase.
